Prior to founding Phoenix Strategic Solutions, John served as Vice President of Forestry and Wood Products at the American Forest & Paper Association. He was responsible for leading the development of strategies for ensuring fiber supply and access to markets for Fortune 500 corporations.John is known for providing the staff leadership to create, implement, and promote the Sustainable Forestry Initiative® (SFI) program.Under John's leadership, the SFI program has become one of the largest internationally recognized sustainable forest management and certification standards with over 160 million acres enrolled.The SFI program enjoys the support of industry and major conservation groups.
John has extensive knowledge of: the processes to create and manage sustainable development programs; the UN and its affiliated international bodies involved in sustainability; domestic and international environmental and conservation organizations; domestic and international industry trade associations involved in sustainability; domestic and international natural resource professional organizations; US government legislative and regulatory policy development.
John has played a key role in natural resource policy development, and has served as President of the Society of American Foresters, the Chair of the National Council on Private Forestry, and on the Boards of the Pinchot Institute, the Seventh American Forest Congress, the Forest Products Industry Labor Management Committee, and others. He has served as a U.S. Delegation member to numerous UN Committees including Forum on Forests, World Summit on Sustainable Development, the Committee on Environment and Development, the FAO, the Montreal Process on Criteria and Indicators of Sustainability and others.
He is the author of scores of articles and editorials published in professional and trade journals on the subject of sustainability, best practices and codes of conduct, certification programs, and working effectively with multi-stakeholder groups and natural resource policy. He is a trained and effective speaker and receives frequent requests to present perspective and findings on policy, sustainability, and competitiveness issues.