This section adds perspective to what we do. Articles disucss the trends and issues around the growing importance of sustainability efforts in the context of continuing globalization.
Sustainability: The New Green
Sustainability is a complex concept that describes the integration of environmental, economic and social plans and programs. Consumers increasingly reward with their business corporations and industries that make good faith, focused commitments, and avoid those who procrastinate or over-promise. In this "Horizons" offering, Artemis Strategy Group partner Jon Dewitt (See www.artemissg.com) and colleague Steve Lovett of Phoenix Strategic Solutions, discuss effective ways to develop and communicate sustainability initiatives.
Before the mid-1990s, environmental activists in the US sought to secure changes to industrial practices and resource use through regulation, legislation, and litigation.In the mid-1990s, based on successful models being deployed by their colleagues in Europe, environmental activists began seeking changes to the practices of the forest industry by applying pressure in the marketplace on industrial customers who buy building products and paper to sell to the public. This new cadre of environmental activists, marketplace campaigners, continues to be active today. These case studies describe two approaches to addressing environmental activism in the marketplace.
This Horizons article describes the environmental procurement policy as a tool to help manage corporate reputation and brand image, to identify supply chain efficiencies, to make a positive impact on the environment through the sourcing policies and to manage conflict surrounding environmental impacts.